— MARKETING, SELLING and ADVERTISING, DO YOU KNOW THE DIFFERENCE? —


Unfortunately most self-proclaimed Marketing Gurus and Advertising Specialists are usually Designers who think that the term marketing is just a more dazzling, more glamorous word for selling or advertising.

They might have some training in copywriting and layout, and probably speak some of the marketing language, but most of them know nothing about real marketing or strategic development for small business.

I can assure you, Marketing, Selling, and Advertising Are Not the Same. Yes they correlate to each other and they’re all focused on a common objective, but each plays its own part in producing that result. You need them all to have a successful small business but they're quite different and if you, your marketing person or your graphic designer does not know the difference you'll be losing and wasting a Lot of money!

Now, can you really afford to waste your time, your effort and your hard earned money in this economy?

So, What is the difference between Marketing, Selling and Advertising?

Marketing

Marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably and includes seven important components:

  1. Market Research — identifies what people want and need, their attitudes, locations, and how to reach them.
  2. Product Research & Development — assists in creating the products or services that will satisfy the marketplace needs.
  3. Testing — Involves testing the research results, the products and services, the pricing, distribution, and sales.
  4. Distribution — how to bring the product or service to the consumer in a convenient and inexpensive way.
  5. Pricing — ensures that you trade profitably and determines the amount you will receive for your products or services.
  6. Selling — the action to get consumers to actually buy your products and services.
  7. Public Relations — manages the flow of information between you and your customers to enhace your image.


Selling

Selling is only one of the seven components in the overall marketing mix. But it's very important because it’s the only point at which money comes into your business to make a profit. There are three ways to sell:


Advertising

Out of the three selling methods, Advertising – when done well – will give you the most leverage because it brings in large numbers of buying prospects. It has the highest leverage because it can reach the most people.

Now you see? They’re all different, but closely related. Advertising is part of the selling process and selling is part of the marketing process.

Fact: The lack and scarcity of sales are not the problem of your business. They’re just a symptom of the real problem

You need to find out why people aren’t buying from you, why the lack of sales.

Advertising under these conditions will not solve your problem. It will only make it worst because more people will be exposed to the real problem.

What you need is to start asking questions. Go deeper. Identify the real problem and fix it, the faster the better.

Then and only then, start a powerful and a professional advertising program that attracts targeted prospects to your products or services.

Question: Did you knew that 89% of Small Business Advertising Fails due to poor planning?

Question: Do you still believe that all you need to increase your sales and be successful is a postcard with great wording and beautiful eye-catching design offered by a “marketing guru” or an “advertising specialist” without doing any research first?

If you do, you are amongst the 75% small business owners that will fail this year, and that is a Fact *.


Do you need help? I Can Help!

If your business could use some affordable, no-nonsense marketing know-how and if you are serious about understanding the important differences between Marketing, Selling, and Advertising, then Call Me Today.

We can meet at a mutually convenient location (if we meet at a coffee shop, I’ll buy you a coffee), I will listen and pay close attention to your input and concerns, then I will give you my feedback along with some free good advise on how you can become more profitable and more successful in your business.

That’s it, a real hassle free consultation without any pressure or concealed sales pit. If you really need my services you’ll know it and you will do business with me. If not, you will hardly hear from me ever again. You have nothing to loose and you may end up enjoying a nice cup of coffee. Thank you.



Questions or Concerns? Email me at the address in my business card or call me.

Call Mon-Fri 9:00 AM to 6:00 PM

or leave a message after hours

Phone: (951) 966-3745

Hablamos Español


vision art design, graphic designer, graphic artist, graphic design, web design, website, internet marketing, promotion, consultant, seo, search engine optimization, advertising, ad creation, layout, illustration, promotion, print, printing, business cards, logo design, flyers, post card, brochure, stationary, banner, banners, sign, signs, car magnets, vehicle graphics, truck lettering, large format, digital photography, computer generated images, small business, entrepreneur, start up, riverside, corona, san bernardino, inland empire, orange county, southern california, free consultation, free estimates.


*90% of all small business will eventually fail. Are you one of them?

— Read the facts by Clicking Here


*Want to get more BANG for your money? Check out our new Super Low Prices!

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